Our Founder

our founder

Darlin London (formerly malin-darlin) was founded in London in 2018 by Swedish-born Malin Jefferies, a creative with deep roots in the fashion world. Growing up with a father in retail, she spent her early years wandering fashion fairs, developing a sharp eye for style, quality, and the stories clothes can tell.

After over a decade working as a model, Malin went on to study Fashion and Knitwear at Central Saint Martins and London College of Fashion. Blending creative instinct with technical expertise, she launched malin-darlin as a deeply personal expression—one she has steered ever since, overseeing everything from design and product development to creative direction and brand strategy, in September 2025 the brand changed its name to Darlin London. 

Read more about Malin here.